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Chloé Bartoli is expanding her fashion brand Éterne with the introduction of her debut denim collection. The collection will feature an initial offering of three styles in two washes — all three styles will be available in light and medium indigo.
“This is the first stage of a bigger category expansion we have planned for 2026,” Bartoli, founder and creative director of Éterne, told WWD via email. “Denim will keep growing with new styles and washes, and it reflects a bigger shift for us — we’ve evolved from a small basics brand into a full wardrobing destination, deepening existing categories and introducing entirely new ones.”
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Entering the denim category is a “natural extension of the Éterne wardrobe,” Bartoli said. “From the beginning, the brand has been about creating elevated everyday essentials — pieces that form the foundation of a woman’s closet. As the brand has evolved and our community has grown, denim became the missing piece that completes that wardrobe,” she said.
A self-described “huge denim girl” herself, Bartoli worked with the Éterne team to craft the brand’s denim designs. “We took our time developing it because denim is incredibly personal and technical. It needed to feel as intentional and refined as everything else we do,” the creative director and founder said.
Éterne’s denim styles are available at Net-a-porter, Nordstrom, Moda Operandi, Fwrd, Bergdorf Goodman, Shopbop and Revolve, among other retailers. Denim styles from the collection will retail for $425 for the Cash and Chloe styles and $495 for the Saint cut.
“The process was extremely meticulous. Denim is all about fit and feel, so we spent a lot of time refining silhouettes and testing fabrics until everything felt effortless on the body,” she said. “The inspiration was rooted in timeless, iconic denim — the kind of pieces you reach for year after year. We focused on creating classic shapes with a modern sensibility: clean lines, flattering proportions and washes that feel lived-in but still elevated.”
Since founding the brand in 2020, Bartoli’s kept “simplicity, quality and effortless style” at the center of Éterne’s design approach. The Éterne woman is “confident and understated — someone who values pieces that feel timeless rather than trend-driven,” Bartoli said. “Ultimately, Éterne is for the woman who understands that the most powerful style often comes from the most refined essentials.”