Azazie x Barbie, collection, collaboration, bridesmaid dresses, — Azazie x Barbie Courtesy of Azazie

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Azazie has launched its second Barbie Bridesmaid Collection on Tuesday. This new release builds on last year’s collaboration, featuring 20 entirely new styles, each priced under $159 and available in sizes 0 to 30. The collection features a range of shades, including a newly introduced Barbie Pink.

Design elements include 3D floral rosettes, bows, shimmer fabrics and Azazie’s signature Floral Burnout material, updated for the Barbie theme. The collection references Barbie’s fashion history while incorporating current trends in bridal and bridesmaid attire, according to the brand.

“For the second installment of our Barbie x Azazie Bridesmaid collaboration, we elevated the narrative — blending Barbie’s iconic legacy with refined bridalwear design,” Daniel Sanchez, Azazie’s creative director, told WWD via statement. “This collection plays with proportion, texture and silhouette in a way that feels both aspirational and grounded in modernity. From sculptural florals to architectural bows, every piece is a study in bold femininity and self-expression — an homage to the timeless influence of Barbie through a couture-inspired lens.”

The timing aligns with National Pink Day on Monday and the summer wedding season, targeting consumers interested in pop culture and event dressing. The collection, now available at azazie.com, is positioned for those seeking accessible, trend-driven bridesmaid options with a recognizable brand tie-in.

Azazie released its first Barbie collaboration in March 2024, coinciding with the doll’s 65th anniversary. Since the release of Greta Gerwig’s hit movie “Barbie” in 2023, Mattel has released an extensive list of collaborations, which also include Crocs, Zara, Forever 21 and Gap, among others.

In 2024, Azazie also collaborated with designer Christian Siriano for an exclusive bridal collection. Together, they created 18 bridesmaid dresses and 13 wedding gowns, all priced under $1,200.