Alice + Olivia x Ford Bronco Courtesy of Alice + Olivia

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Alice + Olivia partnered with Ford Bronco on a new limited-edition capsule collection featuring styles inspired by the iconic auto brand. The collaboration merges Alice + Olivia’s whimsy with Ford Bronco’s spirit of adventure, curating a collection that incorporates both brands’ signature elements.

The capsule collection takes inspiration from the open road traversed by Ford Bronco, crafting ready-to-wear pieces with elevated sensibility. Among the pieces featured in the collection, the Alice + Olivia and Ford Bronco collaboration includes statement denim, nostalgic graphic T-shirts and digitally printed silks with nods to vintage Bronco ads and classic Americana.

“This collection is for women who drive their own story — who lead with style, strength and individuality,” Stacey Bendet, founder, chief executive officer and creative director of Alice + Olivia, said in a statement. “Bronco’s legacy of independence made it the perfect partner for Alice + Olivia’s vision of modern, empowered femininity.”

Among the highlights from the collection are ombre chevron bell-bottoms, embroidered details on the oversize cropped denim jacket, retro silhouettes and more. There are also flashes of Western glam, infused with bold reinterpretations with Alice + Olivia’s whimsical quality.

“Bronco is about adventure, capability and freedom for all,” Lisa Materazzo, chief marketing officer of Ford Motor Co., said in a statement. “Our collaboration with Alice + Olivia celebrates those qualities through the lens of powerful femininity, modern expression and a bold style that’s classically American.”

Along with the apparel capsule collection, Alice + Olivia and Ford Bronco took their collaboration a step further. The brands worked with Classic Custom Designs to create two 2025 Bronco models with exclusive wraps and interiors that feature a striking fusion of bold design and Bronco capabilities. This summer, both vehicles can be seen at the Hamptons from Montauk to Sag Harbour. Later in 2025, one of the custom Broncos will be auctioned with proceeds benefitting a yet-to-be-announced charity.

The Alice + Olivia and Ford Bronco collaboration will be available at select Alice + Olivia boutiques nationwide and on the apparel brand’s official website beginning Friday.

Over the course of the last few years, Ford Bronco expanded its reach into the fashion world with further collaborations and capsules. In March 2024, the auto company collaborated with Forever 21 on a line of apparel with Americana inspiration.

In November 2020, WWD reported on the ways in which auto companies are rebranding their images through fashion collaborations, with Kith founder Ronnie Fieg noting, “For BMW or Kith fans who can or cannot purchase a car, this is a way to experience it through the collection.”