Paris Hilton is inviting Coachella festival-goers to take a seat in her “Sliving Room” with an immersive experience in collaboration with her 11:11 Media brand and Absolut.
Hilton, a longtime fan of cosmopolitan cocktails, will launch the Absolut House of Cosmo throughout the festival’s run, which kicks off on April 11 in Indio, Calif. The activation includes a curated menu of Absolut cocktails, interactive self-expression stations and a “Sliving Room” lounge that she designed for entertaining.
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“I’m so excited to bring the Absolut House of Cosmo to Coachella,” she said. “It’s all about confidence and fun, and being totally unapologetic, just like me, and it’s a space where you really celebrate self-expression and glam and sparkle, and I’ve always believed in owning who you are and to have fun while doing it.”
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As a seasoned Coachella festival-goer, the star made an apt partner for the spirits brand. “My first time was over 20 years ago, and it was not what it is today. It was definitely smaller, but it was so much fun, just because it was the beginning of all these kind of big music festivals,” she recalled. “I always have the best time, and I love it, and now I’m the queen of Coachella.”
With years of experience comes wisdom. Hilton advises traversing the festival grounds with comfortable backup shoes. “You’re doing a lot of running around just to go to all the different acts that are performing, so I always bring a different pair of shoes with me,” she said. “So, if I’m wearing like a higher shoe, I’ll always bring [flats] in my purse, just the small little ballet flats, because they’re so comfortable to run around in.”
And with Coachella’s mix of hot days and cool desert nights, she offers another tip. “Sometimes it gets cold at night, so I think it’s also good just to bring another layer in case it gets cold.” Hilton also recommends bringing electric portable fans — hers is emblazoned with Swarovski crystals. “That is just a game changer because it is so hot sometimes, and this year, I even got them all blinged out with Swarovski crystals to match my different outfits. So, that’s another way to up the fashion game mixed with the heat game.”
The collaborators also released the Absolut x Paris Hilton Cosmo Collection, an at-home cocktail kit with merchandise available on reservebar.com.
It’s a busy time for Hilton as she recently announced the upcoming release of Iconic, her 30th perfume, available on April 20 in Ulta Beauty stores. “My sister and I always used to go into my mom’s boudoir — she’s always been collecting fragrances her whole life, and we would just play with them,” Hilton previously told WWD. “And I remember saying to my mom, ‘One day, I’m going to have my own perfume,’ and now I’ve turned it into one of my multibillion-dollar businesses. So it just makes me so proud, just from that moment to now.”