Taylor Swift‘s announcement of her 12th studio album, “The Life of a Showgirl,” on Wednesday was like the gift that kept on giving for fans. Not only did she make her inaugural podcast appearance alongside her boyfriend, Travis Kelce, on “New Heights” to break the news, but she also unveiled a series of burlesque-inspired album covers, which saw her enliven yet another era of her life under a theatrical beauty aesthetic.
Leaning against a wooden side table, Swift was pictured underneath a dark brown bob and micro bangs, a different look for the performer who has rarely strayed from her muddy blond coloring and below-the-shoulder length. The bob embellished her cat-eye liner and bold red lip, while adding a breath of mystique into the dimly lit room.
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With her fingernails painted red, Swift grabbed for a wide-brimmed Champagne glass; her eyes just meeting the camera. In a different photo, Swift kept the same wig and makeup on, this time folding her body over the top of a rattan chair.
Another set photographed Swift strewn across a bathtub with only her face protruding the surface of the water. Here, her eyeliner was washed and wet, pooling in her lids and under her eyes. Rosy blush on her cheeks kissed the waterline just above her cerise lip shade. Her hair, as one can imagine, was drenched; her bangs drifting away from her forehead. The light from the rhinestones and diamond jewelry pervaded the tub.
For the album tracklist page, Swift reprised her “Red” style against a copper-tinged hue. Nothing new was added to her typical visage, allowing for her cabaret headdress to take center stage.
Swift grabbed for the neck of the headpiece holding the enlarged feather on top as she shot the camera a quick side-eye. She also revisited her opening “Eras Tour” aesthetic in a few photos, dressing in a familiar crystal-encrusted bodysuit with nude fishnet stockings, opera gloves, knee-length boots, mauve eyeshadow and a fiery red lip à la Maleficent.
The visuals of the shoot, like the album title, epitomized the role Swift held for the last year of her life: the Eras Tour frontwoman. While it’s no surprise Swift felt the need to translate her experience into song verses, the overall mood already seems much more vibrant than her previous album covers, tapping into the playful side of her personality rather than the tortured artist she’s been known to favor.