Fashion and beauty brands are aiding the L.A. community affected by recent wildfires, which have killed 24 people and destroyed 38,600 acres. Walmart and Target pledged $2.5 million and $1 million respectively, while brands like APL, Alo Yoga, and Rebecca Minkoff also contribute to relief efforts. These companies are providing resources and support to assist recovery and help those impacted by the devastation.
Additionally, Los Angeles clothing brands and more are launching special merchandise, services and more to support for wildfire relief efforts. These initiatives come in response to the recent Palisades and Eaton fires, which have destroyed 10,000 structures.
Profits from the sales will directly benefit the victims of these wildfires, and businesses offering services help victims and first responders.
On Jan. 30, stars aligned on the red carpet to support relief efforts with the FireAid Benefit Concert. Here, see the supporters on the red carpet. To find out more about the fashion organizations supporting relief efforts, click here. To volunteer or donate to wildfire relief initiatives, visit californiavolunteers.ca.gov.
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FireAid Benefit Concert
Image Credit: Getty Images for FIREAID Former Vice President Kamala Harris and Doug Emhoff attend the FIREAID Benefit Concert for California Fire Relief at Intuit Dome on January 30, 2025 in Inglewood, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner Jessica Alba at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Gilbert Flores Alanis Morissette at FireAid Benefit Concert at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Gilbert Flores Julianne Hough at FireAid Benefit Concert at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Christopher Polk Bijou Phillips at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner Mike Dirnt, Billie Joe Armstrong, Tré Cool at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner Penny Lancaster, Rod Stewart at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner D-Nice at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Gilbert Flores Rozzi Crane, Alex Wolff at FireAid Benefit Concert at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner Brooke Blewitt, Jess Qualter at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Gilbert Flores Brooke Blewitt, Jess Qualter at FireAid Benefit Concert at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Gilbert Flores Steve Ballmer, Connie Snyder, Shelli Azoff, Irving Azoff, Billie Joe Armstrong, Tré Cool, Mike Dirnt at FireAid Benefit Concert at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Gilbert Flores Karina Barboza, Aurora Barboza Flores at the FireAid Benefit Concert held at Intuit Dome on January 29, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner Deven Hollimon, Allure Mitchell at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner Alex Wolff at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Christopher Polk Simon Rex at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Gilbert Flores Simon Rex at FireAid Benefit Concert at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner Mike Dirnt, Billie Joe Armstrong, Tré Cool of Green Day at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Gilbert Flores Chad Comey at FireAid Benefit Concert at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner Julianne Hough at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.
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FireAid Benefit Concert
Image Credit: Michael Buckner Anastasia Soare, Jessica Alba (C-R) and guest at the FireAid Benefit Concert held at Intuit Dome on January 30, 2025 in Los Angeles, California.