LONDON — Hackett Sport and Formula E, an open-wheel single-seater motorsport championship for electric cars, have renewed their partnership with the ABB FIA Formula E World Championship for Season 11.
Under the deal, Hackett Sport will continue to supply uniforms and other garments to all Formula E staff, including hosting its brand activations across the new season calendar, which begins in São Paulo on Saturday.
Some 16 races will then take place across the globe, including a return to Miami and Jakarta, double-headers in Monaco, Tokyo and Shanghai before the season finale in London on July 26 and 27, 2025.
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Launched in 2023, Hackett Sport is the premium sportswear arm of Hackett London, which now sits alongside Pepe Jeans London and Façonnable under the All We Wear Group. It offers performance garments crafted in technical fabrics, such as jackets, gilets, trousers, tops, personal luggage, and other activewear.
According to Mark Blenkinsop, chief marketing officer at All We Wear Group, Hackett Sport was “created for those who live active, dynamic lives, and our partnership with Formula E reflects this perfectly. We are excited to support a sport that embodies performance, precision and progress, just as our brand does with every piece we create.”
Tiziana di Gioia, chief revenue officer at Formula E, said the renewed partnership with Hackett London builds on a successful first year that has showcased alignment across themes of innovation, style and sustainability.
“As Formula E continues to expand its calendar and iconic race destinations, the contemporary Hackett Sport brand will be profiled to our hundreds of millions of forward-thinking and ambitious fans all around the globe,” added di Gioia.
Hackett has had a long-standing relationship with motor racing. In 2021, the brand extended its partnership with Aston Martin and dressed F1 drivers Sebastian Vettel and Lance Stroll, who is the son of Lawrence Stroll, the Canadian clothing tycoon who is part-owner of Aston Martin.