Suitsupply, a Dutch retailer known for its youthful tailored clothing, will open shops-in-shop at Bloomingdale’s Manhattan flagship on 59th Street and Beverly Center store in Los Angeles this spring.
The shops are a leased concession and will be around 1,300 square feet. They will be staffed with trained Suitsupply associates and tailors and feature a curated assortment of the brand’s collection.
David Fisher, Bloomingdale’s executive vice president and general merchandise manager of men’s, said this partnership will help the department store reach the Millennial guy who’s not as knowledgeable about suits and looking for a certain price point. The brand’s suits range from $400 to $1,000.
“We weren’t really looking into a shop-in-shop, but we think that Bloomingdale’s is the right partner since we share the same dynamics. In some markets we think it could be a nice add-on for our distribution,” said Suitsupply founder and chief executive officer Fokke de Jong.
You May Also Like
As of now, the plan is to only open the initial two shops-in-shop within Bloomingdale’s, but Fisher expects a larger rollout down the line.
Within the past three years, Suitsupply has opened 14 stores in the U.S., which includes two New York City units in SoHo and on Madison Avenue. The brand is set to open stand-alone stores in Los Angeles; Greenwich, Conn.; San Francisco; Miami; Dallas; Montreal; Sydney, and Shanghai this year. It also operates a shop-in-shop at Stanley Korshak, a luxury department store in Dallas.