LONDON — Designer Henry Holland is bringing his pop, Technicolor aesthetic to men’s wear, with his debut House of Holland men’s collection to launch June 14 at London Collections: Men.
The first collection will riff on youth cultures and tribal uniforms, drawing on “Teds, casuals, buffalo kids and ravers,” according to the designer, who will present the line in a London gallery space.
To mark the launch, Holland has tapped photographer Martin Parr, who’s known for his wry, observational images, to shoot the campaign for the collection in Holland’s native Ramsbottom, in the north of England. Parr’s campaign images will be on sale at the gallery space, and the photographer has collaborated on a capsule collection that’s part of Holland’s spring 2016 line.
Holland is launching the collection to press and consumers simultaneously, and the line will hit stores including Selfridges in London, Opening Ceremony in the U.S. and Galeries Lafayette in Paris and Beijing to coincide with the presentation.
You May Also Like
Holland commented: “I feel like we have found a great solution to the ‘see now, want now, buy now’ culture we are increasingly working within,” he said. “I’m excited to see the reaction.”