WASHINGTON — Huntsman, the venerable bespoke London tailor, will open a store in New York this fall. It will mark the brand’s first location outside Savile Row.
Pierre Lagrange, chairman and owner, is expected to reveal these plans at a dinner at the British Embassy here tonight to fete the opening of the Savile Row “Bespoke and America” exhibit.
The shop is expected to be located in midtown Manhattan and open around October.
“We have spent the last two years improving the infrastructure within Huntsman and are now determined to take the business onto the next level, both in London, America and Asia,” said Lagrange, who is also chairman of the Savile Row Bespoke Association.
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Trunk shows are already scheduled for Japan and China, countries where “Kingsman,” the recent Colin Firth film, has augmented Huntsman’s mystique. Huntsman was the inspiration for Firth’s wardrobe in the action flick and some scenes were filmed there.
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The majority of today’s Savile Row clients are American, and Huntsman, which first opened its doors in 1849, boasts a long history of dressing famous American trendsetters including Katharine Hepburn and Gregory Peck.
“It therefore makes total sense for the house to open in New York, in a space where we can privately host and provide an even better service to existing clients, as well as to attract new ones,” Lagrange said.
At the same time, Lagrange also said Dario Carnera has been promoted to co-head cutter. He will share the role with Campbell Carey, previously head cutter at Kilgour, who has been appointed the new creative director, succeeding Roubi L’Roubi, who is leaving the firm to focus on women’s wear.
In addition, Robert Bailey, former head cutter at Davies & Son, joined Huntsman last month to develop its bespoke clientele in Asia.