Barbiecore pink had a good run. Since dominating Valentino’s fall 2022 show, the hot shade of pink went on to sweep the fashion industry, with a boost from the hit movie “Barbie” in July and massive support from celebrities, including Kim Kardashian and first lady Jill Biden. Now, the pink trend is bleeding red ink.
The first red alert was given during the fall 2023 ready-to-wear shows between February and March. Valentino’s creative director Pierpaolo Piccoli, the one who started the pink wave, featured 14 looks in vibrant red shades in his collection. David Koma, Courrèges, Bottega Veneta, Ferragamo and Fendi also brought fiery looks to their fashion shows, making it clear that red was coming.
Shortly after, celebrities started popping in red for their public engagements. Bella Hadid donned a crimson Amy Shehab dress at the Stanton Social Prime grand opening in March. That same month, Cara Delevingne brought red hot drama in an Elie Saab dress to the Oscars red carpet 2023.
In May, Kylie Minogue went viral with an all-red look in her “Padam Padam” music video. Emma Roberts sported a red Ralph Lauren set at the brand’s intimate dinner in July. In August, Hailey Bieber went all-red in Vivienne Westwood for her “Good Morning America” interview.
Meanwhile, TikTok confirmed red as the color of the year. During the summer, “tomato girl style” inspired creators to dress up as if they were living on an eternal summer vacation in Italy, always wearing at least one red piece. With the changes of the season, the “red fall trend” umbrella garnered over 592 million views in total on the social media platform, followed by the “pop of red outfit” trend with 178 million views.
Embracing the red craze, Zendaya posed for Instagram wearing a red dress from Bottega Veneta’s fall 2023 collection on Sept. 10. The publication quickly accumulated over 5.5 million likes. At the 2023 MTV Video Music Awards on Sept. 12, Selena Gomez took the red carpet by storm with her red Oscar de la Renta dress.
For the first task since being appointed as creative director of Gucci, Sabato De Sarno jumped into the red sea and filled his debut spring 2024 collection with red, suggesting that the trend is only just beginning.
While searches for red outfits continue on social media, WWD lists standout red looks from 2023 for inspiration.
-
Emily Blunt in Oscar de la Renta
Image Credit: Gilbert Flores for Variety Emily Blunt in Oscar de la Renta Dress for the SAG Awards red carpet 2023 in February.
-
Hailey Bieber in Vivienne Westwood
Image Credit: GC Images Hailey Bieber in Vivienne Westwood for her “Good Morning America” interview in August.
-
Emma Roberts in Ralph Lauren
Image Credit: Lexie Moreland for WWD Emma Roberts in Ralph Lauren at the brand’s intimate dinner in July.
-
Bella Hadid in Amy Shehab
Image Credit: Getty Images for Caesars Enterta Bella Hadid in Amy Shehab at the Stanton Social Prime grand opening in March.
-
Cara Delevingne in Elie Saab
Image Credit: Gilbert Flores for Variety Cara Delevingne in Elie Saab on the Oscars red carpet 2023.
-
Selena Gomez in Oscar de la Renta
Image Credit: Gilbert Flores for Variety Selena Gomez in Oscar de la Renta at the VMAs 2023 on Sept. 12.
-
Pedro Pascal in Valentino
Image Credit: Lexie Moreland/WWD Pedro Pascal in Valentino for the Met Gala 2023 in May.
-
Valentino
Image Credit: Giovanni Giannoni for WWD Valentino’s fall 2023 ready-to-wear show on March 5 during Paris Fashion Week.
-
Jennifer Lawrence in Dior
Image Credit: Getty Images Jennifer Lawrence in Dior at the “Anatomie D’une Chute (Anatomy Of A Fall)” red carpet during the 76th annual Cannes Film Festival on May 21.
-
Kylie Jenner in Jean Paul Gaultier
Kylie Jenner in Jean Paul Gaultier at the Met Gala 2023.
-
Kate Middleton in Alexander McQueen
Image Credit: Getty Images Kate Middleton in Alexander McQueen at the Royal Ascot on June 23.
-
Rachel McAdams in Victoria Beckham
Image Credit: Getty Images Rachel McAdams in Victoria Beckham at the “Are You There God It’s Me, Margaret” premiere in Los Angeles on April 15.
-
Heidi Klum in Mach & Mach
Image Credit: Courtesy of NBC Heidi Klum in Mach & Mach for an episode of “America’s Got Talent” on Aug. 23.
-
Valentino
Image Credit: Giovanni Giannoni for WWD Valentino’s fall 2023 ready-to-wear show on March 5 during Paris Fashion Week.
-
Valentino
Image Credit: Giovanni Giannoni for WWD Valentino’s fall 2023 ready-to-wear show on March 5 during Paris Fashion Week.
-
Loewe
Image Credit: Giovanni Giannoni for WWD Loewe’s fall 2023 ready-to-wear show on March 3 during Paris Fashion Week.
-
Fendi
Image Credit: Giovanni Giannoni for WWD Fendi’s fall 2023 ready-to-wear show on Feb. 22 during Milan Fashion Week.
-
Bottega Veneta
Image Credit: Swan Gallet for WWD Bottega Veneta’s fall 2023 ready-to-wear show on Feb. 25 during Milan Fashion Week.
-
Gucci
Image Credit: Giovanni Giannoni for WWD Gucci’s fall 2023 ready-to-wear show on Feb. 24 during Milan Fashion Week.
-
Ferragamo
Image Credit: Swan Gallet for WWD Ferragamo’s fall 2023 ready-to-wear show on Feb. 25 during Milan Fashion Week.