Tecnica Group, the parent company of Moon Boot and Nordica, has named former Adidas executive Andrea Dorigo as the new chief executive officer of the company.
According to the Italian outdoor footwear and winter sports equipment company, Dorigo’s expertise in managing complex organizations, enhancing performance, and implementing multichannel strategies will be instrumental in the next chapter of Tecnica Group, which aims to maximize the strength of its brand portfolio while fostering growth and sustainable development.
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Dorigo succeeds Giovanni Zoppas, who served as CEO since May 2021. Zoppas will continue to support the Zanatta family as a strategic advisor, the company said.
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Alberto Zanatta, president of Tecnica Group, thanked Zoppas in a statement on Wednesday. “Tecnica Group has undergone a significant transformation under the leadership of Giovanni Zoppas, a journey that has enabled us to achieve ambitious goals and solidify our position in the global market,” Zanatta said. “We extend our deepest gratitude to him for his professionalism, friendship and dedication.”
Dorigo joins Tecnica Group from Adidas, where he served as senior vice president of global retail since 2023. Prior to joining Adidas, Andrea was head of global retail for the Estēe Lauder Companies in New York.
He started his career as management consultant at McKinsey & Co in Italy and then joined Luxottica (now EssilorLuxottica) taking leadership roles of increasing responsibility in Europe and North America, eventually becoming president of its North America wholesale division and then global president for the Oakley brand. He also worked for Brooks Brothers where he was president of North America.
“I am proud to join Tecnica Group, a historic company that has played a key role in shaping the world of sports and made in Italy excellence, with globally renowned brands,” Dorigo said. “I sincerely thank the Zanatta family for their trust and for the opportunity to lead the group in this new phase.”
Dorigo added that he will work to strengthen the group’s international competitiveness, further enhance its portfolio of brands and invest in long-term strategies. “Our goal is to reinforce our leadership in key markets, enter new ones, and seize growth opportunities in an ever-evolving landscape,” he said.
“With the arrival of Andrea, we are confident that Tecnica Group will continue its path of growth and innovation,” Zanatta continued. “Andrea brings exceptional international experience and a strong strategic vision, which will be crucial in tackling future challenges and further expanding our presence in key markets.”
Founded in 1963 by the Zanatta brothers, Tecnica Group’s portfolio of brands include ski boots and footwear label Tecnica, skis and boots purveyor Nordica, footwear company Moon Boot, trekking and outdoor shoe brand Lowa, ski company Blizzard and inline skates brand Rollerblade.
Tecnica Group closed the 2024 fiscal year with revenues of 517 million euros and an adjusted EBITDA of 79 million euros.