For nearly 50 years, Puma Group’s international product licensing company, Stichd, has been a leader in the industry. With the acquisition of Levi’s distribution rights for the brand’s underwear and socks for men and women across North America earlier, the company is showcasing its expanded Levi’s legwear at the upcoming Project trade show.
The new collection will be on display in Las Vegas at a fully branded booth from Aug. 18 to 20.
Jonathon Berke, head of North America sales at Stichd, stated that after acquiring the U.S. license for Levi’s legwear, the company made the strategic decision to revamp the collection, aiming to reinforce Stichd’s footprint in the North American apparel market. The redesigned Levi’s men’s legwear range brings a modern perspective to the brand’s socks, focusing on enduring style and enhanced comfort.
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The new legwear collection features breathable fabric and mesh panels to maximize airflow, keeping feet cool and dry all day.
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Crafted from a blend of cotton and stretch fibers, the material offers soft, flexible comfort while maintaining its shape over time. Reinforced heel and toe enhance durability, ensuring long-lasting wear.
Additionally, the new collection features socks specifically crafted for active consumers, offering arch support to enhance stability, along with a cushioned sole equipped with extra padding to absorb impact.
With Levi’s deep-rooted American heritage since the mid-1800s, Stichd is building on the authenticity and quality the brand is known for to create a legwear collection that aligns with the brand’s overall lifestyle collection. To complete the full Levi’s look, the new legwear offering is a versatile accessory that reflects the spirit of the “Live in Levi’s” ethos.
“Attendees at the Project trade show can look forward to meeting our sales representatives and exploring both our current and new collections in a fully branded booth,” Berke said.
To learn more about the Levi’s collection, visit stichd.com.