Shoes.com unveiled a corporate re-brand meant to further its mission of creating the world’s best shopping experience. The parent company of Shoes.com, OnlineShoes.com, and Shoeme.ca will now be known as Shoes.com — while Onlineshoes.com and Shoeme.ca will continue to operate under their individual names.
“As one united brand, we’re committed to creating a world-class shopping experience that sets Shoes.co apart from the competition,” said Roger Hardy, CEO of Shoes.com
Shoes.com and its sister brands continue to innovate, and one of the company’s latest moves has been launching a second original footwear line, Hardy Design Works. This line will be available exclusively at Shoes.com and OnlineShoes.com.
Hardy Design Works is a luxury lifestyle brand inspired by forward-thinking design. The Spring ’15 line offers 23 styles for both men and women with signature blue soles and the Hardy family crest. Highlights of the women’s collection include the Harlow, a peek-a-boo dress boot with a stretchy, ankle-length upper, and the Anlaby thong sandal, available in suede or snake-print leather. For the men, a standout design is the Ashford, a crocodile-embossed leather loafer with a contrast-color midsole.
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“We focused not only on the aesthetic of the line and the look of each individual shoe, but also on the quality of materials,” Hardy said. “We want to produce high quality shoes that look great, and will provide a comfortable fit that will last for many seasons to come.”