The RAS Group, the parent of the No Name sneaker brand, is shifting its operational strategy now that it has a new leadership team.
RAS, or Rautureau Apple Shoes, has named Riccardo Ribolla as its new CEO and Fabrice Delecolle as its Deputy CEO.
Ribolla joined RAS in 2020 as sales director and Delecolle joined the company in 2008, most recently serving as chief financial and administrative officer.
RAS said the group “now operates as a creative start-up” to shorten the decision-making process and foster “continuous innovation.” It also said the change “initiates a major acceleration” that includes consolidating its leadership in France, accelerate international expansion primarily in Europe, and modernize its processes. The plan also includes establishing itself as a cross-disciplinary and collaborative partner with projects that blend fashion, culture, music, entertainment and sectors.
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For No Name, RAS said the offering will be diversified with the arrival of No Name textiles in Spring/Summer 2026. Founded in 1991, the sneaker brand is designed in a French studio, and is known for its unconventional approach to fashion style that includes sneaker boots and platforms for women and active runner styles for men. Sustainability is a key focus on the sneaker designs, using certified fabrics such as GOTS organic cotton and GRS recycled polyester.
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RAS said the new leadership team is focused on the brand’s ethos on creativity, individuality and nonconformity.
Other shoe brands in the portfolio include Schmoove and Armistice. Schmoove was launched in 2001 as a shoe brand for men and women inspired by a casual lifestyle. It includes sneakers, as well as boots and other shoe styles. Armistice was founded in 2012, and its style reflects nautical and streetwear influences in sneakers for men and women.
A recent Circana study found that consumers who focus on comfort buy sneakers to everyday walking too. And while there’s been talk about a slowdown in sneaker sales as consumers shift to the “brown shoe” option, some shoe retailers said the perceived slowdown is more a normalization of sales after the rush to buy as consumer gravitated to outdoor sports participation in the years following the COVID-19 pandemic.