With its latest signing, Nobull’s athlete roster has a bit more swagger to it.
On Tuesday, the athletic footwear and apparel company announced Robin Arzón, the vice president of fitness programming and an instructor at Peloton, as its newest partner. Aside from her athletic prowess, Arzón — who appeared on an FN cover in June 2017 — is also a best-selling author (whose first book, “Shut Up and Run: How to Get Up, Lace Up, and Sweat with Swagger,” debuted in 2016) and a mother of two.
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Nobull described Arzón’s deal as “a deliberate return” in a statement, with this being her first footwear partnership in nearly a decade. (Arzón signed with Adidas in 2016.) Now with Nobull, the multihyphenate will appear in its brand campaigns, as well as partner on product launches.
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“This isn’t just about fitness footwear and apparel, it’s about identity,” Arzón said in a statement. “Nobull lets me show up as all of me: mom, athlete, executive, motivator.”
Nobull stated this is its first major partnership in its 2.0 era, which it described as a move signaling the brand’s evolution “from niche performance gear to a broader cultural force rooted in authenticity, grit and identity.”
Though the signing of Arzón is Nobull’s latest move, the brand has been quite busy in recent years. For instance, Bodyarmour founder Mike Repole bought a majority stake of the company in July 2023, and in January 2024, NFL icon Tom Brady merged his TB12 nutrition brand, as well as Brady Brand apparel, with Nobull. With the merger, Nobull confirmed at the time that Brady was the company’s No. 2 shareholder, behind Repole. Also, in December 2023, Nobull tapped former Timberland global brand president Susie Mulder as its chief operating officer.