Justin Boot Co., Ft. Worth, Texas, has entered the equestrian market with the launch of Justin English, a collection of women’s traditional English riding boots.
The collection includes paddock boots, half chaps and field boots. The half chaps and field boots feature 3M patented micro-replication technology that provides added durability and effortless grip while reducing fatigue and improving performance and control.
“Justin boots has a 135-year history of handcrafting quality boots for people who love to ride,” said Louis Russo, brand manager for Justin Boots. “We saw an opportunity to offer the English market a quality product at a value and leveraged our boot making expertise to provide English riders with performance and comfort features Justin Boots has offered for more than a century.”
Retailing for $280 for field boots; $145 for paddock boots, and $165 for half chaps, the boots delivered this month to equestrian retailers nationwide.