The Madison Avenue store reshuffle continues this week with a new flagship from Gianvito Rossi.
Originally located at 963 Madison Avenue, Rossi moved his Upper East Side shop 11 blocks down the street to a new space at 729 Madison Avenue on the corner of East 64th Street.
Spanning two levels, the company said the boutique “marks a crucial milestone in the Italian Maison’s relationship with the city,” after growing a loyal following among New Yorkers. The new boutique follows previous openings for the company in South Coast Plaza, Bal Harbour, Bloomingdale’s in New York and the Crystal Palace shops in Las Vegas.
Related Stories
“We are very excited to open our new Madison Avenue flagship,” Rossi told FN. “The boutique’s modern design re-establishes our Maison’s standard of luxury and craftsmanship. It Is the perfect place to display our shoes and welcome our clients to celebrate this next chapter!”
You May Also Like
First impressions of the new store can be seen from the outside floor-to-ceiling window, where passersby can see the distinctive Cipria pink interior welcoming them inside.
Once inside, visitors are welcomed into an intimate ambience which nods to the brand’s Milan flagship boutique. Interiors are characterized by soft velvet and sinuous curves that are balanced with ribbed surfaces and marble niches, the company noted.
As for the boutique’s offering, the store display shines a spotlight on the Rossi’s signature styles including the iconic Gianvito pump and the new spring/summer 2025 collection.
Rossi founded his namesake brand in 2006 in San Mauro Pascoli, Italy, after spending years studying shoemaking under his footwear-guru father Sergio Rossi. Best known for his sophisticated heels and the signature muted shade of powder pink of their interior soles, the shoe designer sold a controlling stake in the company to Compagnie Financière Richemont in 2023. Financial terms of the deal were not disclosed but Rossi retains a stake in the firm.
The deal further encouraged Rossi to expand the distribution footprint with new store openings, as well as widen the product assortment.
Last year, Rossi’s signature Portofino sandal turned 10, marked with the launch of a special anniversary collection. Inspired by the colors of the Italian jet-set destination the sandal is named after, the colorful limited-edition range was available in two heights.