BIG DAY: British luxury footwear and accessories brand Jimmy Choo on Tuesday unveiled its latest bridal collection with a campaign starring model and musician Gabbriette, who is set to marry her singer fiancé Matty Healy later this year.
The bride-to-be brought an offbeat magnetism to the campaign, as her playful on-screen presence, captured in a series of videos, helped shift the focus of bridal style from tradition to self-expression and joy.
Titled “The Rules of Engagement,” the campaign featured Gabbriette’s seven personal commandments on wedding etiquette, which included styling tips like “one pair of shoes is never enough,” and the meaning of the big day is “about love, and looking hot, but mainly about love.”
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In the campaign, she showcased her distinctive aesthetic with overt femininity, mixing bold fashion with designs from Jimmy Choo’s latest bridal collection.
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Pearls, a hallmark of Jimmy Choo bridal design, are central to the collection. The Sacora sandal, for example, is embellished with nearly 2,000 pearls, while the Aurelie style combines pearls, crystals and lace. The brand’s signature Bon Bon bag now also comes in ivory satin and pearl‑adorned iterations.
New additions to the offering included the Faiz pump, which plays with the sculptural delicacy of lace, and the Faya, a red satin pump accented with a bow and JC monogram motif.