Ecco is adding to its American leadership team.
Last week, the Danish footwear and leather company named footwear industry veteran Matt Feiner as chief commercial officer of Ecco Americas.
In his new role, the company said that Feiner will lead wholesale, retail and e-commerce across North America. Key to the role, is managing the omni-channel landscape, ensuring best in class partnership for Ecco’s wholesale accounts and profitability through its direct-to-consumer channels. The company added that Feiner will also have a “strong influence” on the product creation and go-to-market strategies.
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In a statement to FN, Feiner said that he is “thrilled” to join the company. “Ecco is a brand I’ve long respected for its craftsmanship and innovation, and I see tremendous potential to build on its legacy and help drive growth across the region,” Feiner noted.
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The executive joins Ecco from The SG Companies, where he most recently served as president and chief executive officer since January 2017. While at The SG Companies, Feiner spearheaded innovation and revitalized the Rugged Shark brand, driving revenue growth from $85 million to $140 million.
Prior to this role, Feiner served a senior vice president and general manager of the wholesale division at Stride Rite Children’s Group. But Feiner spent most of his career at Reebok. Startin in 1991 as a retail sales representative for the mountain states region and worked his way up to vice president of U.S. merchandising. He left Reebok in 2010.
For Neal Taylor, who joined Ecco as chief executive officer of the Americas in March, he is “excited” to welcome Feiner to the team. “This role is a sign of the commitment, Ecco has to drive it’s North America business,” Taylor told FN. “His relentless will to win combined with his knowledge across the go to market spectrum will help us accelerate as we lay the foundations for our turnaround.”
This comes as Ecco continues to build its U.S. business. In an interview with Taylor in March, the CEO said that his mandate was working to unlock the potential of the brand in the U.S.
“Ecco is a family-owned legacy business that has this unique angle in terms of end-to-end go-to market products, so it’s about communicating that to the customer here,” Taylor said in March. “You know, we have stores and an e-commerce presence both in the U.S. and Canada as well as key wholesale partners. So, it’s about trying to unlock that potential of this great product that hasn’t reached its full potential within the U.S. and North America.”