Clarks is rolling out the first phase of its three-year plan to use in-store customer facing devices to increase digital interactions and support the way footwear is sold in brick-and-mortar locations across the United Kingdom and Ireland.
The British footwear company has tapped cloud-based software company Moki to implement the digital experience using its Total Control software in LG tablets. With Moki’s software, a store employee, rather than an IT team, can deploy the tablets. The device automatically installs the required apps, eliminates complexities and locks down the device, reducing total cost of operations.
“We are delighted to work with a quintessential British brand like Clarks as it continues on a next generation customer engagement journey,” said Moki CEO Tom Karren. “In an increasingly digital world, the physical store is enjoying a renaissance with store staff at the heart of this transformation. Thanks to customer facing devices, retailers can bridge digital and physical experiences delivered through contextual and relevant interactions in-store, which is where long-term brand loyalty is created and nurtured.”
Shoppers will benefit from having access to instantaneous inventory and SKU level information, as well as easier checks out.
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“In an increasingly omni-channel retail world, there can be disconnects between the online and offline experiences,” said Stephen Foulser, Clarks managing director UK and ROI. “Digital automation from Moki enables us to deliver product information to store staff’s fingertips so they can keep customers engaged throughout their visit. This ensures our physical and online experiences mirror each other, while also increasing sales by reducing abandonment and maximizing up-selling and cross-selling opportunities.”