For the past 200 years, Clarks has been a leader in innovation and craftsmanship in the footwear industry. With comfort and quality being its driving ethos, Clarks has now expanded its offerings to globally launch its first performance shoe — the Clarks Pace.
Specialist-designed and scientifically backed, the new Clarks shoe is designed for walking. The Clarks Pace sneaker has been approved by the American Podiatric Medical Association to encourage healthy foot function.
RunRepeat data found that more than 116 million Americans walk as a form of fitness, but according to MakerSights, 74 percent of walkers use running shoes rather than shoes specifically designed for walking. Clarks’ internal research and development found that walking and running have different gait cycles of stance and swing patterns, hence the differing pressures put on the feet and joints.
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Aptly, Clarks’ product launch campaign is “Because walking is different from running. Your shoes should be too.”
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The design of the Clarks Pace features Infinity Energy Capsules embedded in the sole of the shoe to compress and rebound with each step to propel the wearer forward. And a dual-layer sole includes Clarks’ advanced two-part C360 foam to deliver cushioning that reduces impact and stabilizes every stride. Its S-curve heel provides both a secure fit and reduction on the Achilles heel to provide comfort immediately with no break-in period required.
With technology that doesn’t compromise on style, the silhouette of the new shoe is modern and sleek yet breathable with its knit materials. For both men and women, the Clarks Pace is available in a wide range of hues: black, white, off-white, black and white, gray, navy blue, Aqua Combi, Lime Green Combi, Sand Combi and Dusty Rose Pink.
To celebrate the launch, Clark has partnered with popular social fitness and activity tracker Strava, with the “Set Your Pace with Clarks” challenge. From Aug. 9 to 22, all participants will receive an exclusive 25 percent discount on the shoes and those who walk more than 20 kilometers to complete the challenge will be entered into a prize draw to win a year’s supply of Clarks’ shoes.
Launched on Aug. 1, the Clarks shoe is available now in stores and online.
“Walking for fitness is on the rise, yet many people are still wearing shoes created for running — which means they’re not getting the right support for how their body actually moves. Clarks Pace is our answer to that. It’s purpose-built to support the movement of walking and scientifically engineered to help you walk further, for longer,” said Dawn Porto, global head of product at Clarks.
To learn more about Clarks Pace, visit clarks.com.