Authentic Brands Group has hired former Nike and Jordan Brand executive Daniel Schachne as the new senior vice president of Reebok.
According to the global brand development and licensing company, Schachne will lead Reebok’s global growth strategy, working closely with licensing partners, retailers and brand ambassadors to “sharpen its focus on sport and culture on a global scale.”
Alongside Steve Robaire, global executive vice president of Reebok, Authentic noted that Schachne will fuel Reebok’s brand momentum and growth worldwide.
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Prior to joining Reebok, Schachne most recently served as general manager of Jordan Brand’s performance sport business in North America. He led the Jordan Brand basketball business in the U.S. and drove strategic expansion across golf and the Jordan Brand cleated business.
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Earlier in his career, Schachne served in roles at Nike and at the National Basketball Association across strategy, business development, partnership management and international business operations.
Robaire said in a statement that Schachne has built “winning models in basketball and performance sport at some of the world’s top brands.”
“His category expertise and hands-on leadership make him the right person to scale Reebok’s next chapter and unlock new opportunities for the brand globally,” Robaire noted.
Schachne added that he’s “excited” for the opportunity to grow the Reebok brand globally.
“Reebok is rooted in sport and that foundation is what continues to make the brand so powerful today,” Schachne said. “Together, with the Authentic team and our partners, we’ll lean into Reebok’s heritage and deliver products and stories that matter to consumers everywhere.”
This news comes one week after Reebok opened the doors to its new European headquarters in London and tapped a familiar footwear face to lead the region.
Last last month, Reebok officially revealed its new European HQ located at 40–50 Tottenham Street inside Arthur Stanley House. The company noted that the new space will serve as both a commercial engine and a creative hub and will work closely with the Boston-based Reebok Design Hub.
With the opening of its new headquarters, the brand has tapped Marc Le Roux as the new chief executive officer of Reebok Europe.
Le Roux joins Reebok from French footwear manufacturer Groupe Royer where he served as CEO since Sep. 2024. The executive has also spent over 15 years at Adidas, with his most recent role of senior vice president and general manager in the Asia Pacific region.