Stuart Weitzman New York unveils the third iteration of its spring 2026 “Concrete Paradise” campaign, this time starring Ashley Graham. The model is returning as the brand’s global ambassador for the spring season and showcasing the new styles from the spring 2026 collection.
The campaign aimed to capture the essence of early spring in New York and it also stars the brand’s global ambassadors Ming Xi, Emma Chamberlain and Ilana Glazer, whose campaign is set to launch later this month. “I am thrilled to continue to partner with Stuart Weitzman, a brand that really resonates with my values. They stand for the bold, confident, ambitious women who do it all, and still want more — hello, so me,” Graham said in a statement.
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“At the same time, they are one of my go-to inclusive luxury shoe brands, carrying up to size 13 and extended widths. And they have been doing that for 40 years. That’s the fashion industry I want to champion — luxury products that are beautifully made and for everyone.”
The new campaign depicts Graham in different scenarios around the city that celebrate the change of seasons and the way the city comes alive after a long winter. In the campaign, the model wears the newly expanded Vinnie Sculptural Collection.
They are a range of sharp, angled heels that nods to the brand’s minimalist identity. The collection includes the brand’s bestselling 50mm slingback, reimagined in new materials this season, a 50mm thong wedge, an 85mm wedge slide and an 85mm thong sandal with a wraparound ankle strap.
The black-and-white photos were captured by returning fashion photographer Ned Rogers, as well as stylist Gabriella Karefa-Johnson, who put together Graham’s spring-forward looks. Both Rogers and Karefa-Johnson previously worked with Graham for her debut as a Stuart Weitzman global ambassador in the brand’s fall 2025 “Stuart Weitzman New York” campaign. The new collection is now available on the brand’s website.