Anta has opened its first U.S. flagship store in Beverly Hills.
Located at 330 N. Beverly Drive, the 3,000-square-foot store features a curated assortment across performance running, lifestyle footwear, signature basketball, and apparel, alongside immersive athlete storytelling and brand environments.
In a statement on Tuesday, the Chinese sportswear company noted that the new store was “designed to function as more than a retail store” and is “envisioned as a community and cultural hub.” Anta noted that the store will host programming like run clubs, athlete-led activations and initiatives celebrating the intersection of Chinese American heritage, sport, and performance innovation.
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Set to officially open on Feb. 13, the opening marks a major milestone in the brand’s global expansion and long-term investment in the American market. The opening also builds on Anta’s significant global retail footprint of more than 12,000 stores across China.
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Anta noted that this month’s grand opening will be celebrated with a ribbon-cutting ceremony attended by the company’s leadership, City of Beverly Hills officials, the Beverly Hills Chamber of Commerce, and Anta’s signature athletes, including NBA All-Star Kyrie Irving and four-time NBA champion Klay Thompson.
Following the ceremony, invited guests and media will tour the store, explore exclusive product assortments, and capture visuals throughout the flagship space, including dedicated brand and athlete areas.
“Opening our first U.S. flagship in Beverly Hills is a defining moment for Anta,” Samuel Tsui, chief executive officer of Anta brand, said in a statement. “This store represents our commitment to the U.S. market and our belief that sport, culture, and performance innovation belong on the world’s biggest stages. Beverly Hills is the perfect home for that vision.”
The news comes just one week after Anta brand parent company Anta Sports Products Limited confirmed that it inked an agreement with Groupe Artémis, the investment company of the Pinault family, to acquire a 29.06 percent stake in Puma SE in a deal worth 1.5 billion euros, or about $1.8 billion.
The transaction, which sets Anta Sports as the largest shareholder in Puma, is expected to close by the end of 2026. The equity acquisition will be entirely financed with Anta Sports’ internal cash resources, the company said.