Amina Muaddi is expanding her retail presence once again with a new space in Paris.
The luxury footwear and accessories designer opened a permanent space inside the Le Bon Marché Rive Gauche department store this month.
Located in the heart of the Parisian department store, the Amina Muaddi corner will feature an exclusive selection of the brand’s signature styles. The space, designed by Crosby Studio, was conceived to reflect the brand’s universe, combining elegance with an avant-garde spirit, the company said.
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“Opening a corner at Le Bon Marché is a natural evolution for our brand,” Muaddi said in a statement. “Paris is a city that inspires and embodies the essence of luxury, and Le Bon Marché, with its heritage and commitment to excellence, is the perfect setting for our creations.”
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The new retail space marks a significant milestone in the brand’s expansion and reinforces its presence in the Paris luxury landscape. The opening follows the debut of a similar space at Harrods in 2023, the designer’s first permanent retail footprint.
Since the debut of her brand in 2018, Muaddi — who has been honored by WWD’s sister publication Footwear News with the Launch of the Year and Designer of the Year awards — has been growing her brand with an expanded assortment and focus on strategic retail expansion.
In a 2022 FN cover story, Muaddi said that launching the brand didn’t come easy.
“I was so passionate, so I was willing to go through any hardship,” Muaddi said at the time. “There’s a reason why only so many people get to this point, because you get tested a lot. Many times, I was close to giving up. I had to part ways with my partner, with producers; I’ve had [orders] canceled. It’s not about what you go through, it’s how you survive the situation and how you thrive after it. It’s a never-ending lesson. Maybe now I don’t have the hardships I had in the beginning, but I have others. It’s a matter of navigating and continuing no matter what.”
In February, the designer released her latest collection that launched alongside a campaign that featured model and social media star Nara Smith. From pumps to sandals, a number of silhouettes are featured in the collection, including new designs and reimagined versions of existing styles.
