Aetrex, the foot scanning tech company, has teamed with Bauer Hockey to roll out Bauer FitLabs this summer to 420 retailers in the U.S., Canada and Europe.
Terms of the deal were not disclosed.
In a statement, the companies said both “are relentlessly focused on innovation and performance.” And Larry Schwartz, chief executive officer of Aetrex, described the partnership as a “perfect marriage.”
“Bauer has an unwavering pursuit to invent, experiment and push limits in the hockey industry,” Schwartz said. “At Aetrex, technology is at the core of everything we do. We are thrilled Bauer has decided to partner with us to upgrade their 3D fit technology solutions to better serve their customers and athletes at all levels.”
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Aetrex said Bauer FitLabs is a progressive in-store 3D foot scanning station that is “equipped with Aetrex’s Albert 2 Pro scanners” and will identify an athlete’s “unique foot type and provide personalized orthotic and skate recommendations for ideal fit and performance.”
The tech company said that the 3D fit solution aims “to revolutionize the hockey skate and orthotic fitting process” via a 20-second scanning experience that will provide athletes “with complete data about their unique feet and gait.” As a result, athletes will gain a deeper understanding “of their unique foot characteristics and will receive product solutions tailored to their individual needs for ideal fit and performance.”
John Davidson, director of brand management at Bauer Hockey, said innovation is at the heart of Bauer Hockey, “and the FitLab is another example of our commitment to pushing the game forward. The trend towards a more personal and customized skate fitting process continues to grow in importance for players at all levels. Through our partnership with Aetrex, we can elevate the standards of skate fitting, while bringing the overall experience to a new level.”