Family-owned footwear company SoftStar Shoes has new and improved digs. The company, which has manufacturing soft leather shoes for babies, children and adults in Corvallis, Ore. for over a decade, recently moved into a larger workshop in Philomath, Ore.
The new space, which housed a roller rink in the 1950s and later became a flea market, combines production and retail spaces. The renovation of the building incorporated eco-friendly appliances and materials to make it an energy-efficient and healthy for employees and visitors.
The brand also rolled out a new logo aimed to appeal to a wider audience. SoftStar replaced its original star and moon logo with a whimsical swirl.
You May Also Like
The company said the circular logo evolved from images of tree rings and fingerprints to “represent the natural and individually handcrafted nature of our product.”