Footwear giant BBC International is marking 50 years in business.
Founded in 1975 by Bob Campbell, the company for decades was one of the top names in children’s branded and character footwear. But it has recently become a bigger player into adult shoes with more licenses and acquisitions under the leadership of chief executive officer Josue Solano and corporate president Seth Campbell, who took over in 2020 following the death of BBC’s founder.
Here, a dozen of the company’s license partners, retail clients and industry connections celebrate the milestone and reveal why BBC remains a step ahead of the rest.
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“We’re proud to embark on this new chapter for Off-White alongside BBC, whose expertise, passion and shared vision will drive our continued growth while staying true to our DNA and creative ethos. Reaching a milestone 50th year in business proves their position as an industry powerhouse, and we look forward to building a long-term partnership that brings new energy, innovation and global reach to Off-White footwear.” — Cristiano Fagnani, CEO, Off-White LB LLC
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“I’ve been buying shoes from Bob Campbell since I was 15. Bob had an unbelievable eye for fashion trends and an even bigger heart. I looked up to him then — and still do today. He built a company on honesty, hustle and creativity, and we’ve tried to model those same values at DTLR. Working now with Seth, Al, Maureen, Mitch, David, and Ross to continue that legacy is special. The passion hasn’t changed — just the scale. We used to buy 600 pairs of a style/color. Now it’s 6,000. And as we team up again on their next big move with Off-White, it feels like we’re still chasing the same goal: finding and growing the next great brand together.” — Todd Kirssin, CEO, DTLR
“Congratulations to BBC on reaching this incredible milestone! We’re grateful for our continued partnership and wish Seth and the team many more years of success.” — Donald Kohler, CEO, PVH Americas
“BBC has been an incredible partner for over 15 years. Their first-class approach to customer service and their willingness to take risks with us has always generated excitement both in-store and for our consumers. The leadership, spearheaded by Seth, consistently demonstrates a commitment to doing what’s right for the consumer, which speaks volumes about their integrity and dedication. Moreover, their commitment to giving back to our communities is commendable and aligns perfectly with our values. Family first.” — John Mersho, president and CEO, Shoe Palace
“We know firsthand the hard work and heart that goes into a family business, and we congratulate [Seth Campbell and his team] on what you’ve accomplished. Here’s to celebrating many more milestones together.” — Lisa Tucker, president and CEO, Shoe Show Inc.
“BBC brings everything to the conversation. They are thoughtful, engaged, passionate and collaborative. For them, it’s not just about making better products, but about making products better. Congratulations on this milestone and we look forward to taking the next steps with you as we approach future ones.” — Steve Lamar, president and CEO, American Apparel & Footwear Association
“Thanks to BBC we started expanding our territory. BBC helped us grow from a Benelux/Scandinavia company to [one] now selling all over Europe for more than 20 years. BBC keeps things simple. Whereas other major companies are making business very complicated, BBC proves that by direct communication lines and clear procedures, business can be easier, leaving as much energy as possible for new goals. [I admire the company’s] empathy, the professionalism and the constancy. Thanks to those qualities, working with BBC seems like working with friends or even family.” — Stephan Detry, CEO, Junoco SDC
“BBC International has been a cornerstone partner in helping DSW grow and compete in the children’s footwear market. As a leading vendor in the industry, BBC consistently delivers value through a portfolio of strong, well-known brands. Their team is deeply knowledgeable, highly collaborative and widely respected for their expertise in the children’s business. We admire BBC’s unwavering commitment to driving growth and maximizing sales, and we’re proud to celebrate their 50-year legacy of excellence.” — Michelle Mackin, SVP and GMM, DSW Designer Shoe Warehouse
“What an amazing accomplishment — BBC International at 50. Fifty years of innovation. Fifty years of entrepreneurship. Fifty years of determination, hard work, and grit. I’ve had a front-row seat for many of those years, watching in amazement as Bobby Campbell, Don Wilborn, Josue Solano, Seth Campbell, and the entire BBC team have imported millions of great pairs of shoes for consumers through some truly challenging times. It was Bobby and Don’s bold leadership and tolerance for risk that laid the foundation for an incredible company—one that Josue and Seth have modernized and reimagined for today’s world. BBC’s ability to adjust, adapt, and reinvent itself with each new challenge and opportunity has been an inspiration to our entire industry.” — Matt Priest, president and CEO, Footwear Distributors & Retailers of America
“BBC International is a trusted, strategic brand that supports the entire Deichmann Group portfolio. This unique, integrated relationship offers essential strength and stability across our U.S. operations and globally with our parent company. They are true footwear experts and a best-in-class strategic partner. BBC’s ability to predict fast-fashion trends aligns with Rack Room Shoes’ trend-right merchandising philosophy. We admire their seamless combination of professional excellence and authenticity. Seth Campbell and his team are genuine partners, going beyond business to build deep, lasting trust and friendship.” — Brian Burnett, SVP and chief merchandising officer, Rack Room Shoes
“BBC has been an important partner for Journeys over the years. Their entrepreneurial approach has allowed them to provide multiple opportunities to connect with the Journeys customer over the years. They are a collaborative, proactive and strategic partner that keeps the consumer at the forefront of all decisions. As a business partner, they embrace speed to accelerate business or navigate challenges with partnership always driving the process.” — Chris Santaella, EVP and chief merchandising officer, Journeys Group
“BBC International has been a trusted and valued partner to DC Shoes, elevating the brand with their expertise across design, manufacturing and distribution. Their ability to pair operational excellence with a deep appreciation for DC’s heritage has been instrumental to the brand’s growth. As BBC marks 50 years, we’re proud to celebrate their role in shaping DC’s success and their continued impact on the footwear industry.” — David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic Brands Group (owner of DC Shoes)