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Pronounce Fall 2026: Stepping Up

Chinese duo Yushan Li and Jun Zhou are increasingly fine-tuning the East-West dialogue that's at the…

Pronounce Spring 2026: Light as a Kite

Chinese designers Yushan Li and Jun Zhou delivered their most convincing collection since joining the Milan…

Pronounce Imagines Clothes Fit for Gentle Warriors in Fall 2025 Collection

Yushan Li and Jun Zhou marked their return to the runway with a mix of tailoring and sculptural, crafty…

Pronounce Spring 2025 Ready-to-Wear: Wild, Crafty Garden

Yushan Li and Jun Zhou went full crafty mode with a bold collection inspired by the 1960 movie "The Wild…

Pronounce RTW Fall 2024

For their debut at Milan Fashion Week, Yushan Li and Jun Zhou had special guests front row teasing their cool…

Pronounce RTW Fall 2023

The Shanghai-based duo offered big coats, Mao suits, and knitwear with motifs of oracle bone scripts and…

Pronounce RTW Spring 2023

The duo referenced vinyl dolls and spinning tops from their childhood growing up in the '90s in China.

Pronounce RTW Spring 2022

The duo based the collection on the idea of a circle, and all the looks feature circles in creative ways.

Pronounce RTW Fall 2021

The brand's duo Yushan Li and Jun Zhou explored China's traditional pottery both on the physical and…

Pronounce RTW Spring 2021

For spring, Yushan Li and Jun Zhou drew inspirations from the capital of the Tibetan plateau, Lhasa.

Pronounce Men’s Fall 2020

Design duo Yushan Li and Jun Zhou presented an collection of elevated classics.

Pronounce Men’s Spring 2020

The Chinese brand finds a perfect symbol for perseverance and Sino-Italy cultural exchange.

Pronounce Men’s Fall 2019

Yushan Li and Jun Zhou paired abstract prints and sharp neon trims with classic silhouettes.

Pronounce Men’s Spring 2019

An Indian summer from Yushan Li and Jun Zhou.

Pronounce Men’s Fall 2018

The vibrant collection, a mish-mash of colors, textures and styles, blended in with the London's…