Ramblers Way, a sustainable clothing company dedicated to ethical sourcing, is set to open a store Saturday in Portsmouth, N.H.
The new store, the third for Ramblers Way, will serve shoppers interested in American-made, sustainable clothing.
The street location at 100 Market Street will carry casual looks for men and women in the company’s signature Rambouillet merino wool and premium pima cotton. Ramblers Way, founded by entrepreneur Tom Chappell, takes the itch out of wool by using a superior spinning process called “worsted” in which the fibers are spun in parallel so no scratchy ends stick out, making them comfortable for the office and outdoors.
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Rambouillet wool comes from the Rambouillet sheep, an American breed and cousin of the merino. The wool is sourced from ethical ranchers with whom Ramblers Way has close relationships in Montana, Colorado, Wyoming, Nevada and Texas. Pima cotton is sustainably grown in California’s San Joaquin Valley using pesticide-free and low water growing methods.
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“We believe in creating a sustainable world that can enrich the lives of generations to come,” said Chappell, former owner of personal-care products company Tom’s of Maine, which was sold to Colgate in 2006. “The clothing industry is the second largest polluter on Earth, so we see an opportunity to rethink how to produce clothing people will love as much for how it feels and how it looks as how it’s made.”
Ramblers Way’s commitment to environmental responsibility and local economies goes beyond the clothing. It’s woven into the Portsmouth store, from the reclaimed hemlock floor, once part of a barn in Vermont, to the antique church louvers from Maine, which are featured as a backdrop for the Ramblers Way logo.
Ramblers Way opened its second store in December in Hanover, N.H. It has plans to continue its rapid growth with additional stores scheduled this year in Portland, Maine; Cambridge, Mass., and West Hartford, Conn.
Ramblers Way is headquartered in Kennebunk, Maine, where it has its original store.