Madhappy, the contemporary apparel brand, is teaming up with Gigi Hadid‘s Guest in Residence on a limited collection of women’s apparel.
Dubbed “Future Heirlooms,” the 18-piece collection spotlights Guest in Residence’s classic knitwear, reinterpreted through Madhappy’s lens with its signature hand-stitch and vintage wash effects incorporated across a range of silhouettes. Pieces include the waffle knit hoodie and jogger, the rib knit polo and short, and the knit full zip and cargo.
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The collection will be available exclusively on madhappy.com, starting Wednesday at noon EST.
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Retail prices range from $150 to $275.
Members of each creative team were friendly with one another, so the collaboration came together organically, given shared points of view on product, design and quality, according to a spokesman. Madhappy sees value in partnerships with female-driven brands and will continue to explore this idea throughout the year, he said.
The collaboration’s campaign features Hadid, founder and creative director of Guest in Residence, shot by photographer Stevie Dance.
Last summer, the Gap collaborated with Madhappy on a limited-edition collection of women’s, men’s and kids’ apparel that takes its inspiration from the Gap archive.
Madhappy started in 2017 as a lifestyle brand founded by four young men who wanted to make a statement about mental health and optimism. In 2019, the company scored a $1.8 million investment from LVMH Moët Hennessey Louis Vuitton, along with Tommy Hilfiger and the founders of Sweetgreen.
Madhappy launched the Local Optimist magazine two years ago and supports research and awareness in mental health through The Madhappy Foundation.
Guest in Residence, which creates 100 percent cashmere pieces that honor heirlooms, was founded in 2022 by Hadid.