California-based trade show Agenda came to New York for the first time, showcasing about 60 brands at the Chelsea Art Museum, most of them West Coast skate and street labels like Rvca, Vans and Obey.
Sweden’s WeSC was among the smattering of international brands there, displaying denim, sportswear and headphones. Medium washes in slim fits are the brand’s best-selling jeans for spring, said Adam Schmidt, East Coast senior account executive. “We’re in a real sweet spot with our denim at $80 to $120,” he noted. “And you can buy this brand as a contemporary line or as a streetwear line. Bloomingdale’s buys more of the contemporary product while skate stores buy the street stuff.”
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Also on display were new styles of WeSC sunglasses, a first-time collaboration with eyewear maker Retrosuperfuture, along with DJ-style headphones with flip-up ears. WeSC is in talks to sell the headphones line at Apple stores, said Schmidt.
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Nixon already sells its headphones in Apple stores in Japan and Europe, and is aiming to get them to the U.S. stores, as well. The accessories maker emphasized its new watch designs at Agenda, which include styles that range from $55 to $2,500, and its expanded range of luggage and bags. Nixon’s wheeled and nonwheeled luggage is made from superlightweight cotton twill and poly, with handles laser cut from the fabric for minimal obstructions.
Camouflage, a key trend for spring in the streetwear market, was everywhere in the Crooks & Castles collection, from patches on shirts to scarves and canvas outerwear. Even a peacoat was fashioned from the pattern.
Tank tops in multicolor horizontal stripes, some with Henley plackets, were a big seller at LRG. “It’s a popular alternative to the T-shirt,” said Mark Neustadter, Northeast sales representative. “We’ve also been selling a lot of color. Yellow and turquoise have been selling really well.”