Latest in Intimates
ThirdLove Creates Program to Help Female Entrepreneurs of Color
The lingerie brand will select one female entrepreneur of color each quarter to help her grow her business.
Sports Bra Brand Shefit Thrives During Pandemic With D-to-C Model
Sales at the business, which counts former Oscar de la Renta ceo Jeffry Aronsson as a shareholder and…
Victoria’s Secret Ramps Up Spin-off, Store Closure Plans
The company will begin by closing about 250 stores this year. But execs say there will likely be more next…
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Victoria’s Secret Parent Company Posts $296 Million Loss
The retailer expects to close about 250 stores in North America this year.
Victoria’s Secret Staying Single; Wexner Retires
The lingerie business, owned by L Brands, isn't seeking out a new buyer at present. Meanwhile, the c-suite…
Victoria’s Secret Going It Alone
Parent company L Brands calls it quits with private equity firm Sycamore Partners and plots its next move.
Victoria’s Secret Deal Canceled
Bath & Body Works will become a stand-alone firm while the lingerie business goes private and mixes up its…
Wolford Marks 70th Anniversary, New CCO Discusses Revamp
The coronavirus pandemic is not stopping the evolution of the company, which is also producing protective…
Who Has the Cleanest Underwear?
Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…
The Future of Shapewear Might Be a Stretch
Demand declines as consumers continue to hunker down at home and events are canceled.
Swiss Hosiery Brand Fogal Is Keeping Up With the Times
The hosiery brand, which will celebrate its centenary in 2021, is being relaunched under new leadership and…
AerieReal Summit Sells Out Despite Coronavirus Fears
More than 300 people, including 12 of the 13 AerieReal role models, made an appearance in New York City for…
Aerie Aims to Be $3 Billion Brand
Nearly at its $1 billion goal, the intimates' global brand president Jennifer Foyle sets her sights even…
EXCLUSIVE: Former Victoria’s Secret, Lululemon Exec Creates MINDD Bras
The collection is for D+ consumers.
Femmy Awards Honor Excellence in Intimates Apparel Industry
This year's gala included dinner, dancing and a surprise appearance by Cyndi Lauper at Manhattan's Cipriani…