Cindy Crawford is the first face of Good American’s new campaign series, entitled American Icons. The denim brand founded by Khloé Kardashian and Emma Grede seeks to celebrate trailblazing women, starting with the 90s supermodel.
“I love the fact that Good American is committed to representing women of all shapes and sizes,” Crawford told WWD via email. “Historically, fashion has left many of these women out of the conversation, making them feel left out or unable to be part of the fashion moment.”
In new imagery lensed by Cass Bird, Crawford poses in a series of Good American’s bestselling denim silhouettes, as well as the brand’s crisp button-downs, curve-enhancing bodysuits, and sleek leather pieces.
“[Crawford’s] influence shaped our culture and what it means to be a model elevating the profession to a realm of respect, admiration, and icon status,” a statement from Good American reads.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.
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Cindy Crawford for Good American’s ‘American Icons’ Campaign
Image Credit: Cass Bird Cindy Crawford for Good American.