Another major partnership is popping up in the beauty world.
Sephora and Kohl’s Corp revealed in December that they would enter a partnership that brings more than 125 prestige beauty brands to the midtier department store. The news followed a similar deal struck between Ulta Beauty and Target, who joined forces to open 800 shop-in-shops in the next few years.
The partnership kicked off at a Kohl’s location in Ramsey, N.J. on Aug. 6, where a 2,500 square foot shop-in-shop opened. Roughly 70 more locations will open across the country through the end of August. The two retailers aim to open 850 locations by 2023.
While the partnership is a first between the retailers, Sephora previously teamed with J.C. Penney Co. Inc. in 2006 to offer shops inside 615 locations. Sephora is winding down its relationship following J.C. Penney’s bankruptcy filing.
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Here, WWD breaks down the specifics of Sephora and Kohl’s Corp’s new partnership. Read on for more.
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When will the Sephora and Kohl’s partnership debut?
The Sephora at Kohl’s partnership debuted on Aug. 6 at a Kohl’s location in Ramsey, N.J. The two retailers are opening 70 more locations across the country through the end of August. Roughly 200 locations will open through fall 2021.
How many shops will the Sephora and Kohl’s partnership entail?
The retailers are planning to open 850 locations by 2023.
Where are the Sephora at Kohl’s shop-in-shops opening?
The first 200 shop-in-shops are opening in stores located in California, Texas, Oklahoma, Colorado, North Dakota, Minnesota, Wisconsin, Michigan, Iowa, Missouri, Illinois, Indiana, Ohio, Kentucky, Virginia, West Virginia, Pennsylvania, New Jersey, New York, Massachusetts, North Carolina, South Carolina, Georgia and Florida.
What will the units look like?
The Sephora shops-in-shop will measure 2,500 square feet at the front of Kohl’s stores. For Kohl’s locations with two entrances, one entrance will feature Sephora branding. The shop-in-shop will also be available on Kohl’s web site. Sephora-trained Kohl’s employees will be staffed at the shops.
What brands will the Sephora shop-in-shop offer?
The shop-in-shops will carry over 125 prestige beauty brands across skin care, hair care, makeup and fragrance, including brands like Fenty Beauty, Drunk Elephant, Lancôme, The Ordinary and many more.
See the full list of beauty brands offered at Sephora at Kohl’s here.
What will happen to Sephora’s shops inside J.C. Penney’s locations?
Sephora began its partnership with J.C. Penney in 2006 and at one time had 615 locations at the retailer. After Penney’s filed for bankruptcy in May, Sephora has started winding down the partnership.
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