Ralph Lauren is bringing its unique holiday spirit to the world.
The New York-based fashion house has created The Ralph Lauren Holiday Experience, a series of immersive installations that will travel the world this holiday season.
The first one kicked off in Seoul on Nov. 1 in the Seongsu-dong District and will continue through Nov. 16. The Holiday Exprience will then open in Sloane Square in London, where it will be in place from Nov. 14-Dec.24 followed by Tokyo Midtown, Nov. 26-Dec. 24, and West Hollywood in Los Angeles from Dec. 5-7.
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Each experience, which is free and open to the public, will invite visitors to step fully into the world of Ralph Lauren. The installations will feature environments designed to immerse visitors into the company’s distinct aesthetic along with holiday-inspired activations. Those will include artisanal wreath-making workshops, family portrait studios and boutique pop-up shops offering a curated selection of gifts.
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And what holiday wouldn’t be complete without a hot beverage and a sweet treat? Complementing the experience, Ralph’s Coffee pop-ups will offer a seasonally-inspired menu themed to the holiday season.
But it’s not just about marketing and sales. Ralph Lauren will also have a range of charitable offers and activities available at each installation to benefit the local beneficiary partner organizations supported by Ralph Lauren’s Pink Pony initiative, the company’s longstanding commitment to the fight against cancer.
This is the first time the company has introduced a global holiday themed consumer experience across multiple cities simultaneously as a way to “bring our full brand expression to life and showcase the breadth of our lifestyle portfolio,” according to a spokesperson.