BUBBLING UP: The threat of April showers Wednesday night in Paris scuttled Moët & Chandon’s initial plan for a rooftop party at Louis Vuitton headquarters to celebrate its collaboration with Pharrell Williams on a collection of limited-edition bottles.
Organizers quickly shifted gears and moved its karaoke night to the sumptuous presidential suite of the Cheval Blanc hotel, which boasts a wraparound terrace, private pool, projection room, several bedrooms, gym facilities and more. Waiters ferried bottles of bubbly illuminated from the punt — and jockeyed to put coasters under glasses propped on the pristine furniture.
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Williams didn’t take to the mic, but many guests obliged, belting out ’80s tunes by A-ha, Mylène Farmer, Vanessa Paradis and others. VIP attendees included actors Yara Shahidi and Alassane Diong and DJs Louise Chen and Andy4000.
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The party was billed as a “Celebration of Birthdays,” dovetailing with a global advertising campaign that shows the music and fashion star joining friends for a birthday bash in Paris.
It turns out Williams celebrated his birthday earlier this month in Dubai — and he continues to be a multitasker extraordinaire.
The night before the party, he filmed footage with his rapper buddy Rick Ross for his song “Came for the Money” on the Pont Neuf bridge, where Williams famously made his debut as Vuitton’s men’s creative director.
Also at the party, he debuted a metallic smile, but he wasn’t wearing grills. “They’re my Invisaligns, I made them in gold,” he said, referring to the branded teeth-straightening apparatus that usually comes in transparent plastic.
The special Pharrell Williams bottles are meant to entice new generations to Champagne. The limited-edition bottles range in price from 45 euros all the way up to 30,000 euros for the collectible Jewel Masterpiece, a jeroboam of Brut Impérial available in a numbered limited edition of 30.
Moët & Chandon belongs to the wines and spirits division of luxury conglomerate LVMH Moët Hennessy Louis Vuitton, parent of Vuitton, Dior, Fendi, Tiffany & Co. and other brands.