Natasha Oakley and Devin Brugman’s buzzy label, Monday Swimwear, has expanded into the active category with the debut of Monday Body.
The duo said that they felt there was a gap in the market. “With all the other activewear brands we’ve worn, we still weren’t getting what we truly needed — high-quality activewear, that supported your body, made in recycled materials, that molds to a woman’s body, no matter what your shape is, and flatters you. We want women to feel their most confident, and Monday Body was designed to do exactly that,” the duo told WWD of their eco-friendly extension.
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Although Brugman and Oakley initially launched a collaborative activewear collection in 2016, the category was put on hold in order for the pair to focus on swimwear. For the brand’s return, Monday Body will launch with 35 styles of athletic leggings, rompers, shorts, tops, bras and baseball caps in a range of neutral black, ivory and brown colorways.
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The pieces are designed to support a women’s body and instill confidence, Brugman and Oakley said.
“Everything we do at Monday circles around our primary purpose: to instill confidence. Like wearing a bikini, working out can be a vulnerable moment for some. We want women to be able to be fully present and enjoy their lives, and that’s hard to do if you’re not feeling your best,” they said, adding that offering supportive styles for larger bust styles was one of their first priorities for the line, as seen through the line’s Denali “The Devin Bra” and Arches “The Tash Bra.”
Similar to their swimwear line, Monday Body offers sizing from P (petite) up to size VV (“very voluptuous”) — their terminology for traditional sizing XS to XL. The debut offering is priced under $99, and available direct-to-consumer via the brand’s e-commerce.
Moving forward, the duo plans to add new activewear collections each season, and individual silhouettes throughout the year, alongside the swimwear line.