SHORE THING: Boutique trade show La Plage is expanding into Europe with its first edition in Nice, France, scheduled for Aug. 30 to Sept. 1.
La Plage Riviera, to be held at the Hyatt Regency Nice Palais de la Méditerranée, will offer a selection of premium European swimwear, beachwear, resortwear and summer accessories. It is produced by My Fashion Agent, the organizer of La Plage Miami and La Plage Los Angeles, in collaboration with local agent Éric Garella.
Marc Merklen, founder of My Fashion Agent, said the Mediterranean location was selected for its proximity to European coastal resorts. La Plage Riviera is aimed at buyers from concept stores, luxury boutiques, hotels and high-end beach clubs, as well as regional or international distributors.
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“Nice, with its international airport, its strategic position at the crossroads of Southern Europe, and its iconic seaside dimension, stands out as the ideal place to reinvent the professional swimwear calendar,” organizers said in a statement.
Among the featured brands will be Reina Olga, Ikikiz, Lise Charmel, Pier St Barth, Sundek, Iyu Design, Pink House Mustique, Kiwi Saint-Tropez, Havaianas, Rivea, Margaux Sur Mer, Swim by Di, A Lot Studio and Alter Design, the brand founded by Pauline Ducruet, the daughter of Princess Stéphanie of Monaco.
The trade show complements existing Paris showrooms including Curve Paris, the summer event of the Salon International de la Lingerie, scheduled for Sept. 6 to 8; and Splash Paris, due to take place on Oct. 4 to 6.
Major European beachwear gatherings include the Maredamare trade show, which took place in Florence in July, and Gran Canaria Swim Week, a runway event scheduled for October.