Skims served several campaigns throughout 2024, featuring some high-profile figures and burgeoning stars in arts, entertainment and sports modeling pieces from the Kim Kardashian and Emma and Jens Grede cofounded brand.
From NBA star Donovan Mitchell to Sabrina Carpenter’s ‘90s-inspired lingerie campaign, the loungewear, shapewear and underwear brand cemented itself in the fashion world and pop culture lexicon.
Among some of Skims’ notable campaigns, the brand capitalized on Brat summer, collaborating with recording artist Charli XCX on a campaign for the brand’s Cotton Rib and Cotton Fleece styles.
Burgeoning singer Tate McRae also starred in a Skims campaign, featuring the star in styles from the holiday-inspired collection. McRae posed for the campaign on a winter wonderland-inspired set.
Several of Skims’ partnerships and star-studded campaigns also generated massive MIV (media impact value) for the brand. The Sabrina Carpenter campaign generated a total of $5.5 million MIV, while Lana Del Rey’s campaign garnered $4 million from just one Instagram placement, according to Launchmetrics. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.)
Skims’ campaign collaboration with Usher, who performed at the Super Bowl in 2024, generated a total of $4.7 million in MIV. And the brand’s campaign collaboration with members of the WNBA scored $392,000 in MIV with just one placement.
Here, see more photos from Skims’ various campaigns and campaign stars throughout 2024.
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Skims Campaigns Through the Years — 2025: Donovan Mitchell
Donovan Mitchell for Skims.
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Skims Campaigns Through the Years — 2025: Donovan Mitchell
Donovan Mitchell for Skims.
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Skims Campaigns Through the Years — 2025: Patrick Schwarzenegger & Abby Champion
Patrick Schwarzenegger and Abby Champion for Skims.
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Skims Campaigns Through the Years — 2025: Patrick Schwarzenegger & Abby Champion
Patrick Schwarzenegger and Abby Champion for Skims.
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Skims Campaigns Through the Years — 2025: Kim Kardashian
Image Credit: Courtesy of Skims Kim Kardashian for Skims Swim.
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Skims Campaigns Through the Years — 2025: Kim Kardashian
Image Credit: Courtesy of Skims Kim Kardashian for Skims Swim.
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Skims Campaigns Through the Years — 2025: Rosé
Image Credit: Carin Backoff Rosé for Skims.
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Skims Campaigns Through the Years — 2025: Rosé
Image Credit: Carin Backoff Rosé for Skims.
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Skims Campaigns Through the Years — 2024: Nia Long
Image Credit: Skims Nia Long for Skims.
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Skims Campaigns Through the Years — 2024: Nia Long
Image Credit: Skims Nia Long for Skims.
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Skims Campaigns Through the Years — 2024: Kourtney Kardashian Barker
Image Credit: Courtesy Kourtney Kardashian Barker for Skims x Dolce & Gabbana collection.
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Skims Campaigns Through the Years — 2024: Olivia Munn
Image Credit: Vanessa Beecroft, Skims Oliva Munn for Skims.
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Skims Campaigns Through the Years — 2024: Donovan Mitchell
Image Credit: Aidan Cullen for Skims Donovan Mitchell for Skims.
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Skims Campaigns Through the Years — 2024: Charli XCX
Image Credit: Skims Charli XCX for Skims.
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Skims Campaigns Through the Years — 2024: Caeleb Dressel
Image Credit: Skims Caeleb Dressel of Team USA for Skims.
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Skims Campaigns Through the Years — 2024: Jessica Long
Image Credit: Skims Jessica Long of Team USA for Skims.
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Skims Campaigns Through the Years — 2024: Sunisa Lee
Image Credit: Skims Sunisa Lee of Team USA for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Skylar Diggins-Smith for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Candace Parker for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Kelsey Plum for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Cameron Brink for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Sabrina Carpenter for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Sabrina Carpenter for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Sabrina Carpenter for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Usher for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Usher for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Usher for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Lana Del Rey for Skims.
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Skims Campaigns Through the Years — 2024
Image Credit: Skims Lana Del Rey for Skims.
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Skims Campaigns Through the Years — 2023
Image Credit: Skims Cardi B for Skims.
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Skims Campaigns Through the Years — 2023
Image Credit: Skims Cardi B for Skims.
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Skims Campaigns Through the Years — 2023
Image Credit: Skims Cardi B for Skims.
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Skims Campaigns Through the Years — 2023
Image Credit: Skims Cardi B for Skims.
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Skims Campaigns Through the Years — 2022
Image Credit: Skims Alessandra Ambrosio for Skims.
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Skims Campaigns Through the Years — 2022
Image Credit: Skims Candice Swanepoel for Skims.
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Skims Campaigns Through the Years — 2022
Image Credit: Skims Heidi Klum for Skims.
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Skims Campaigns Through the Years — 2022
Image Credit: Skims Tyra Banks for Skims.
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Skims Campaigns Through the Years — 2022
Image Credit: Skims Candice Swanepoel, Tyra Banks, Heidi Klum and
Alessandra Ambrosio for Skims. -
Skims Campaigns Through the Years — 2021
Image Credit: Skims Meghan Fox and Kourtney Kardashian for Skims
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Skims Campaigns Through the Years — 2021
Image Credit: Skims Megan Fox and Kourtney Kardashian for Skims.
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Skims Campaigns Through the Years — 2021
Image Credit: Skims Kate Moss for Skims.
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Skims Campaigns Through the Years — 2021
Image Credit: Skims Kate Moss for Skims.
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Skims Campaigns Through the Years — 2021
Image Credit: Skims Kate Moss for Skims.
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Skims Campaigns Through the Years — 2020
Image Credit: Skims Paris Hilton and Kim Kardashian for Skims.
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Skims Campaigns Through the Years — 2020
Image Credit: Skims Lala Anthony for Skims.
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Skims Campaigns Through the Years — 2020
Image Credit: Skims Rumer Willis for Skims.
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Skims Ad Campaigns Through the Years — 2020
Image Credit: Skims Addison Rae for Skims.