WORK HARD, PLAY HARD: Eva Mendes is channeling the NSFW energy of Stella McCartney’s fall 2025 show for the brand’s latest campaign.
In the images, Mendes sported a silky red dress complete with ‘80s power shoulders from the runway. Posing in a utilitarian elevator, the campaign is set in the fictional Stella Corp., which was strewn with binders, notebooks, coffee mugs and a cup holder full of nudie pens — and one sleek sex toy — at the show in March.
Titled “Laptop to Lapdance,” the show was McCartney’s first since buying out her minority investor, LVMH Moët Hennessy Louis Vuitton.
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“This is the first show I’ve done alone, other than when I left college,” McCartney told WWD post-show. “And what I believe in very much as a female designer is you leave work and you party. The day-to-night thing is really important for my brand.”
Others featured in the campaign include models that walked in the show, including Natalia Vodianova; Amelia Gray; Karolina Spakowski; Haoji Qi; Song Ah Woo; Angelina Kendall; Yilan Hua; Agel Akol, and Caitlin Soetendal.
“I want to be women’s friends: I want them to rely on me, and I want them to wear that suit out to a club,” she continued.
In addition to starring in the campaign, Mendes will feature in an interactive digital shopping experience named “Shop with Stella: Winter 2025,” which will be on the brand’s website from Sept. 15.