LONDON — Prada, Gucci, Versace and Fendi were among the top ranked brands on social media during Milan Fashion Week, according to data from marketing agencies, Launchmetrics and WeArisma.
However, the big numbers came in from the celebrities at the shows. South Korean boy band Enhypen generated $7 million in media impact value, followed by Pia Wurtzbach with $3.4 million, Win Metawin O. with $2.9 million, Pruk Panich with $2.4 million and Halle Bailey at $1.7 million.
The top brand post was by Boss, featuring the stars at their show including Lee Minho, Demi Lovato, Suho, Sonam Kapoor and Suki Waterhouse.
You May Also Like
Related Articles
WeArisma reported that Emma Chamberlain’s post for the Gucci show coined $9.4 million in media value.
Actor Liza Soberano’s carousel of images of her Prada outfit on Instagram generated more than $671,000 and Naomi Campbell’s red carpet outfit at Fendi generated $221,000.
On TikTok, Marina Munoz and Culted’s take on the Avavav generated an engagement rate of more than 3,162 percent.
Heart Evangelista, Madeleine White, Silvia Bussade Braz, Charli D’amelio and Luisa Fernanda W. were the top five influencers during Milan Fashion Week, according to Launchmetrics.
Over at London Fashion Week, Burberry was the winner when it came to crunching the numbers.
In the 48 hours since the data was collected by Launchmetrics, London Fashion Week as a whole generated $66.5 million in media impact value, with social channels coming in at $44.8 million and online at $21.7 million.