LOS ANGELES — Biopharmaceutical company Revance Therapeutics, based in Mountain View, Calif., will be venturing into the over-the-counter market with two items designed specifically to increase elastin production in the skin. Items are poised to hit spas in late October.
Dan Browne, chief executive officer of Revance, said the line — called Relastin — contains formulations intended to restore elastin and elasticity in the skin, which is said to begin to lessen by the age of 13.
The company is initially launching Eye Silk and Skin Revitalizer. Eye Silk is a gel-based product while the revitalizer has a cream base. Both use zinc complex as a key ingredient. Browne said the company was now developing products for the hands, elbows and neck with similar formulations, again designed to target elastin depletion.
He added that clinical studies — funded by the firm — have proven that Relastin products increase elastin in the skin.
A clinical test analyzing Eye Silk versus a rival brand using copper peptide yielded results that showed a 53 percent increase in epidermal elastin content using Relastin after 21 days. The test, which was performed at the Essex Testing center in Verona, N.J., showed that typical benefits include an improvement in contour and elasticity, as well as a reduction in fine lines and wrinkles and under-eye dark circles.
“Relastin will be a portfolio of products that will look specifically at elastin,” he said, adding that the additional stock-keeping units will be added by late 2007.
“Other products have focused on the other structures of the skin, such as collagen. But elastin has been very evasive to stabilize,” he said. “We’ve also tried to keep the products very benign, not using a lot of ingredients, in order to prevent any irritation to the skin.”
Eye Silk comes in a pump dispenser; Skin Revitalizer is housed in a glass jar. Packaging is white with accents of orange and brown. The products are priced at between $59 and $69.
Browne said he was hoping to partner with prestige spas in states such as California, Florida, New York and Texas.
“It would be for areas that have really embraced the more sophisticated, premium medical-oriented spas,” he said. The products will also be available online.
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“The initial feedback has been very positive from consumers who say that these things are not addressed in their everyday skin care,” he said.