LONDON — Prada Reporter, a project between Prada and Magnum Photos, will showcase 150 works of photography based on the relationship between humanity and nature.
The images have been formed into an exhibition titled, “Witness to Nature,” that will be making its debut at Selfridges Corner Shop through Nov. 11, featuring floor-to-ceiling panels that showcases the images. It will then travel to other international cities.
The exhibition holds four key themes, which have been shot by eight photographers.
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The first theme is “Nature & Metropolis,” drawing on the works of Paolo Pellegrin and Trent Parke, exploring transformation.
Spanish photographer Cristina García Rodero’s eye for capturing festivities and rituals will be featured in the second theme, “Costumes & Cultures,” alongside Cristina de Middel’s dark take on nature.
“Community & Seclusion” is the third theme, featuring images of the secluded banks of the Yenisey River in Siberia captured by Nanna Heitmann and a dystopian take on American life by Alec Soth.
The final theme is “Eternal & Ephemeral,” taken on by Japanese photographer Hiroji Kubota and Iranian artist Newsha Tavakolian, as they both respectively depict mountains and the effect of global warming.
At the Corner Shop, customers will be able to shop items that reflect the exhibition and the uniform of nature photographers who wear camouflage and carry camera bags.
The space has been decorated with aluminum trunks and tripods — tools often carried by photographers out in nature.
In July, WWD announced that Prada will be launching into makeup and skin care with Lynsey Alexander and Inès Alpha signing on as the brand’s global creative makeup artist and e-makeup artist, respectively.