Mackage, the luxury outerwear firm, has introduced its spring 2025 campaign featuring actor Charlie Hunnam and model Stella Maxwell.
This campaign marks Hunnam’s debut collaboration with Mackage, while Maxwell is returning for her second consecutive year as the face of the brand.
Hunnam is a 44-year-old English writer and screenwriter best known for playing Jackson “Jax” Teller in FX’s “Sons of Anarchy.” His other entertainment projects have included “Pacific Rim,” “Crimson Peak,” and “The True History of the Kelly Gang.” He is currently starring in “Monster” for Ryan Murphy’s anthology series, portraying the serial killer Ed Gein, and will soon appear in the adaptation of “Criminal.”
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“I was very excited to have the opportunity to collaborate with Mackage,” said Hunnam. “I love their commitment to innovation and design.”
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The 34-year-old Maxwell, who was born in Brussels, was previously a Victoria’s Secret Angel and has modeled for such brands as Versace, Balmain and Chanel.
“I’m so proud to continue my journey with Mackage,” said Maxwell. “This campaign feels particularly special, as it’s a celebration of individuality, technical mastery, and the transformative power of fashion.”
“Charlie and Stella represent two worlds — strength and sophistication, individuality and versatility — that align perfectly with our vision for the spring/summer 2025 collection. This campaign is a bold step forward for Mackage as we continue to push boundaries and redefine what it means to merge performance and luxury,” said Tanya Golesic, chief executive officer of Mackage.
The ads were shot by Danielle Levitt in a private estate in Hancock Park in Los Angeles.
The ads will appear on Mackage’s website and social platforms.
The spring campaign also reflects Mackage’s DNA, Aesthetics That Protect, through The Elements collection, which draws inspiration from nature’s four forces: earth, fire, water, and air.
Mackage was founded by Eran Elfassy in 1999. The mission is to elevate outerwear with a balance of fashion and protection.