NEW YORK — Gary Farn Ltd.’s U.S. distribution agreement with French firm Pacific Création Parfums, which markets Lolita Lempicka and Jean-Charles de Castelbajac scents, will come to an end Sept. 30.
The companies have worked together since 1999, when Gary Farn, based in Old Greenwich, Conn., introduced Lolita Lempicka in the U.S. Their current contract, which concludes at the end of the month, will not be renewed. Alison Farn Leigh, president of Gary Farn, described the parting as amicable.
“It’s been a great relationship,” she said Wednesday. “It’s a fabulous brand. I’m passionate about the brand and have been since the beginning. I’m proud of the work we’ve done with it.” Discussing the impact of the end of the deal, Farn said, “We set business plans and we’re successful if we meet them. We don’t look to replace brands; we [book] brands we passionately believe in. If you have that philosophy, you don’t have to replace dollar by dollar.”
A new distribution strategy for Pacific Création’s scents in the U.S. is expected to be announced soon. A Paris spokesman for Pacific Création had no comment.