NEW YORK — The Lingerie Americas trade show here will feature 240 brands for spring-summer 2006 from 150 international and domestic companies.
A record turnout of more than 3,000 retailers is expected to attend the event, to be held July 31 to Aug. 2 at the landmark Altman Building and Metropolitan Pavilion.
Thirty-six brands will be exhibiting for the first time. They include Jacalyn Bennett of Bennett & Co., New York; U.K.-based Mimi Holliday, a secondary line by Damaris; Honeydew Intimates from California; Trelise Cooper, a fashion brand from New Zealand; Exilia, an upscale Italian foundations brand represented by Maria Scotto; Esprit Collection Bodywear from Germany, which will be distributed in the U.S. by The Hochman Design Group, and a high-end lingerie label from Italy called Bacirubati. NAP Inc. will market and distribute Bacirubati in the U.S.
Sylvain Heraud, project director for the French-operated fair, said this year’s edition will feature two main highlights: a Best Sellers Lounge in the lobby of the Metropolitan Pavilion, which will showcase best-selling bras and coordinating panties, sleepwear and at-homewear items by 12 Canadian brands on mannequins, and a cocktail party and runway fashion show Aug. 1 at the Puck Building.
“We had very good response when we did a Best Sellers Lounge at our March show,” Heraud said. “For August, Collections Montreal has booked the entire lounge for Canadian brands. It will be decorated as a lounge for buyers to sit and relax.”
The fashion show, which will be in two parts, will include two cabaret-inspired vignettes — “Rendez-vous with Paris” and “Rendez-vous with New York” — created by French fashion show producer A Suivre. Sponsors will be DEFI-La Mode de France and Lingerie Francaise, both French trade organizations, and Lycra by Invista Inc.
“There will be shuttle service to the Puck Building starting at 5:50 [p.m.], and we’ll have a welcome drink awaiting buyers, press and V.I.P.s,” continued Heraud. “The show will start at 6:30 with 60 lingerie outfits from 12 French brands. After the French show, we’ll have a general composite show representing 30 brands and 66 lingerie outfits.”
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The French labels to be shown in the first half of the show will include Aubade, Barbara, Ravage, Chantelle, Huit, Lise Charmel, Antigel, Millesia, Princesse Tam Tam, Rosy, Simone Perele and Empreinte. Brands showing in the composite show were not confirmed at press time, but Heraud said labels will include Argentovivo, Derek Rose, Arianne, the licensed Betsey Johnson Intimates and Oscar de la Renta sleepwear, On Gossamer, Verde Veronica, Skimpies, Claire Pettibone, Rago, Jacalyn Bennett and Wacoal.