Some statistics relating to the college crowd’s preferences and attitudes toward fashion, career, money, lifestyle and beauty.
53 percent of freshman women report that there is a “very good chance” that they will work during college (vs. 39.6 percent of men).
Source: Sax, L.J.; Hurtado, S.; Lindholm, J.A.; Astin, A.W.; Korn, W.S.; Mahoney, K.M. (2004). The American Freshman: National Norms for Fall 2004. Los Angeles: Higher Education Research Institute, UCLA
7 percent of female freshmen said they are interested in a medical career (vs. 5.1 percent of men.)
Source: Sax, L.J.; Hurtado, S.; Lindholm, J.A.; Astin, A.W.; Korn, W.S.; Mahoney, K.M. (2004). The American Freshman: National Norms for Fall 2004. Los Angeles: Higher Education Research Institute, UCLA
24 percent of college students picked tortilla chips as their favorite snack while watching TV. Of the other choices offered, 20 percent selected potato chips, followed by popcorn (16 percent), cookies (14 percent) and pretzels (13 percent).
Source: Sports Illustrated On Campus
Females ages 18-22 drink alcoholic beverages most often (66 percent) during special occasions or celebrations.
Source: Look-Look
42 percent of college upperclassmen surveyed expect to be financially secure within 3 years after graduation.
Source: Citi Credit-ED/Harris Interactive
46 Percentage of the 200 students who said they ate fast food one to two times in the past week:
Source: Sports Illustrated On Campus; survey conducted the week of Oct. 19, 2004
52 percent of college students surveyed own sunglasses that cost less than $20.
Source: Sports Illustrated On Campus
78 percent of freshman women planned to live in a college residence hall in fall 2004.
Source: Sax, L.J.; Hurtado, S.; Lindholm, J.A.; Astin, A.W.; Korn, W.S.; Mahoney, K.M. (2004). The American Freshman: National Norms for Fall 2004. Los Angeles: Higher Education Research Institute, UCLA
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72 percent of college students paid < $100 for their last pair of sneakers. 28 percent said they spent > $100.
Source: Sports Illustrated On Campus
52 percent of people ages 18-21 preferred shopping with friends, 37 percent preferred going it alone and only 11 percent enjoyed hitting the mall with their parents.
Source: Harris Interactive Youth Pulse 2004
Jeans, underwear and shoes are the clothing items most frequently shopped for among women ages 18-22
Source: Look-Look Inc., a youth culture research and marketing company
Youth culture research and marketing company Look-Look Inc. asked female college students ages 18-22 to cite the brands of makeup they usually wear. Here are the results:
1. Cover Girl 41 percent
2. Maybelline 41 percent
3. Clinique 31 percent
4. MAC 27 percent
5. L’Oréal 24 percent
6. Revlon 20 percent
7. Neutrogena 16 percent
8. Burt’s Bees 16 percent
9. Stila 14 percent
10. Bonne Bell 14 percent
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