Marc Cain seems intent on moving into Berlin Fashion Week’s “big player” slot. Boasting one of Germany’s most lavish marketing budgets of late, covering TV spots, a deluge of print ads and big stars in the front row — like this season’s Liz Hurley and Katie Holmes — the fashion house literally packed them in in droves.
Once the runway was cleared of body guards and screaming photographers, design and product director Karin Veit sent out commercial, wearable and — by Marc Cain standards — relatively toned down clothes for fall. She may have combed the earliest company archives for the opening (and Holmes’) outfit: a pale floor-length double-face cardigan coat, turtleneck, white wool tights, snakeskin boots, and the requisite Seventies floppy hat.
Sometimes the style swung into the Sixties, or skirted the Eighties. There were loads of shaggy furs, a vintage punch of red patent, and the inevitable Marc Cain animal and conversational prints.